Entries by Mark Toney

The Critical Role of H1 Tags in Modern SEO and Web Accessibility

Understanding the nuances of Search Engine Optimization (SEO) can be daunting, yet one element remains consistently crucial: the H1 tag. While most recognize its importance, delving into the “why” and “how” reveals its pivotal role in both SEO strategy and enhancing web accessibility. Why H1 Tags are More Than Just SEO Tools At its core, […]

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Reasons You Need a Digital Marketing Agency in Texas

As a business owner, you understand the importance of having a strong online presence. With the rise of digital marketing, it’s essential to have a strategy in place to reach your target audience and drive sales. Read more…

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The Power of Email Marketing for Dentists

Email marketing is a powerful tool for dentists looking to increase their patient base and grow their practice. As a form of digital marketing, it allows dentists to reach a wider audience and target specific demographics with tailored messaging. Read More…

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Mastering Video Marketing: Unleashing the Power of Engaging and Informative Video Content

In today’s digital age, video marketing has emerged as a powerful tool for businesses to connect with their target audiences. With the rise of platforms like YouTube, Instagram, and TikTok, video content has become increasingly popular and influential. Read More…

Boost Your ROI with Video Marketing Agency: Tips and Tricks

Video marketing is a powerful tool that can help businesses increase their ROI, or return on investment. A video marketing agency can help businesses create effective video campaigns that will reach their target audience and drive conversions. In this blog post, we will discuss how to increase ROI with a video marketing agency. The Role […]

Digital Marketing ROI: Measuring the Value of Your Investment

In today’s digital age, businesses increasingly turn to digital marketing to reach their target audience and grow their customer base. However, many companies are still hesitant to invest in digital marketing because they are unsure of the return on investment (ROI) they can expect to see. In this blog post, we will explore the digital […]

The Benefits of Working with a Dental Marketing Agency

A dental marketing agency can be a valuable partner for any dental practice looking to increase patient engagement, improve online presence and drive revenue growth. These benefits include access to specialized marketing expertise, cost-effective marketing solutions, and the ability to stay up-to-date with the latest marketing trends, strategies, and technologies.  Here are some of the […]

Understanding the Difference Between Traditional and Digital Marketing

As a marketer, it’s important to understand the difference between traditional and digital marketing. Traditional marketing refers to tried-and-true methods like print ads, TV commercials, and direct mail. Digital marketing, on the other hand, encompasses newer techniques like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. So which is better? The answer […]

A Beginner’s Guide to PPC Advertising for Medical Spas

As a medical spa owner or manager, you’re always looking for ways to attract new clients and grow your business. While traditional marketing methods such as print ads and radio spots can be effective, they can also be expensive and difficult to track. That’s where pay-per-click (PPC) advertising for medical spas comes in. PPC advertising […]

What to Look for When Choosing a Video Marketing Agency

Video is an increasingly popular marketing tool, but not all video marketing agencies are created equal. Choosing a video marketing agency can be daunting, but it doesn’t have to be! Keep these factors in mind during your search and you’re sure to find the perfect partner for your next project. Look for an agency that […]

Effective Dental Marketing Strategies using PPC Advertising

Dental marketing can be a tricky business, especially when it comes to reaching new patients and growing your practice. One of the most effective ways to reach potential patients is through PPC (pay-per-click) advertising. PPC advertising is a form of online advertising where businesses pay a fee each time one of their ads is clicked. […]

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Digital Marketing in Texas – Tips on Measuring Your Success

As a business owner you know that digital marketing in Texas is a huge part of promoting your company and driving sales. But how do you measure the success of your campaigns? What metrics should you be looking at? Check out these tips on measuring the success of your digital marketing in Texas. You’ll learn […]

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5 Reasons to Hire a Video Marketing Agency for Your Business

Video marketing is becoming increasingly popular for businesses of all sizes and industries, as it provides a powerful and engaging way to communicate with  potential customers. While some companies may opt to create their own videos, hiring a video marketing agency can bring a wealth of benefits that can help your business to succeed. In […]

Top Dallas Dental Marketing Strategies for Success

In today’s digital age, having a strong online presence is essential for any business, including dental practices in Dallas. The competition is fierce, and it can be challenging to stand out among the many dentists in the area. However, with the right marketing strategies in place, it is possible to attract new patients and grow […]

The Power of Video Marketing for Your Dental Practice

Video marketing is a powerful tool for dental practices looking to attract and retain patients. In today’s digital age, more and more people are turning to the internet to research and find dental services. By creating high-quality video content, dental practices can showcase their services, educate their patients, and build trust with their audience. One […]

Maximizing Your DFW Dental Marketing Efforts

As a dental practice in the DFW area, it’s important to have a strong online presence in order to attract new patients and retain current ones. With the rise of the internet and social media, dental marketing has shifted towards digital platforms, making it crucial for practices to have a solid online dental marketing strategy […]

Maximizing Your Dental Social Media Marketing

Dental social media marketing is an essential aspect of building a successful and sustainable dental practice. With the rise of social media platforms and the increasing use of the internet for information gathering and decision-making, dental practices need to be active and engaging on social media to reach and connect with potential patients. At Luce […]

Effective Online Dental Marketing Techniques

Online dental marketing is a crucial aspect of building a successful dental practice. With the rise of the internet and social media, patients are increasingly turning to the web to find and research dental providers. As a result, dental practices must learn how to effectively market themselves online in order to stay competitive and attract […]

Dental PPC Management: A Step-by-Step Guide

Paid advertising, also known as pay-per-click (PPC) advertising, can be a powerful tool for dental practices looking to increase their online visibility and attract new patients. In this guide, we’ll walk you through the basics of dental PPC management, including how to set up your campaigns, optimize your ad copy, and track your results.   […]

Top Dental Marketing Strategies for Success

In today’s digital age, having a strong online presence is essential for any business, including dental practices. The competition is fierce, and it can be challenging to stand out among the many dentists in the area. However, attracting new patients and growing your practice with the right marketing strategies is possible. In this blog post, […]

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How to Create Content that Converts

Experiencing low conversions even after spending time and money on content creation is a problem for almost every other content marketer. Undoubtedly, digital marketing is becoming competitive with each passing day.  So how are some brands able to benefit from the same platform? One big reason is an inappropriate content development strategy. We need to create a […]

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10 Reasons You Should Use Social Media Video in Your Digital Marketing

We all know social media is a powerful tool for marketing. But what many Dallas / Fort Worth businesses don’t realize is that video is an even more powerful medium for social media marketing. Online marketers are always looking for new ways to engage their audience. They have been using different strategies to woo their […]

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Average Time Spent Daily On Social Media

In 2022, social media is one of the best ways for people to connect with one another. It not only allows people to stay in touch across continents and time zones but also with friends who live just a few houses down. We’re connected today in ways previous generations couldn’t even have dreamed about. But […]

7 Types of Social Media Videos to Boost Your Sales

7 Types of Social Media Videos to Boost Your Sales Social media and videos are always connected in some way. They are both forms of media that have the ability to propel business success significantly. Videos enable businesses to attract more customers and increase revenue potential. Social media videos broadcast information about the company’s products […]

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Outstanding Video Marketing for DFW Dentists

Imagine having an extra $10K – $30K every month from just adding video content to your website?  That’s what some dental websites are experiencing right now after starting video marketing for dentists in Dallas, TX. You know just how difficult it can be to get new patients if you’re a dentist.  You can spend all […]

SEO for Small Businesses in DFW (Infographic)

Reading “how-to” blog posts and guides on how to do effective SEO can be tough for a small business owner. Who has time to do that and run your own business? Fortunately, even the smallest of SEO tweaks can make a huge difference for your website, especially for Small Business SEO.